Earnings Transcript for IHG - Q4 Fiscal Year 2024
Stuart Ford:
Hello, and welcome to IHG's 2024 Full Year Results Presentation. I'm Stuart Ford, Senior Vice President and Head of Investor Relations at IHG Hotels & Resorts. And shortly, you'll be hearing from Elie Maalouf, our Chief Executive Officer; and Michael Glover, our Chief Financial Officer. Before we proceed, I'm obliged to remind all viewers and listeners that the company may make certain forward-looking statements as defined under U.S. law. Please refer to the accompanying full year results announcement and the company's SEC filings for factors that could lead actual results to differ materially from those expressed in or implied by any such forward-looking statements. In addition, the presentation will refer to certain non-GAAP financial measures. Once again, please refer to the accompanying full year results announcement and the company's SEC filings for reconciliations of these measures to the most directly comparable line items within the financial results. The results release, together with the usual supplementary data pack as well as the presentation slides accompanying this webcast can all be downloaded from the Results and Presentations section under the Investors tab on ihgplc.com. I would also draw your attention to the 2 additional announcements that accompanied the 2024 full year results. Those were the announcement launching a new $900 million buyback program for 2025 and the announcement regarding our acquisition of the Ruby Urban Lifestyle brand. Both of those are summarized within the results announcement itself and with further details within their own individual announcements. Now over to the 2024 highlights reel and followed by Elie. [Presentation]
Elie Maalouf:
Hello, and welcome to IHG's 2024 Full Year Results Presentation. I'm Elie Maalouf, Chief Executive Officer of IHG Hotels & Resorts. I'll kick things off in a moment by sharing highlights from 2024, a year of excellent delivery on our clear framework to drive value creation, a framework which we set out in detail at our strategic update event this time last year. Michael Glover, our Chief Financial Officer, will then provide a financial review, after which I'll share areas of progress on our strategic priorities. 2024 was a very strong year of financial performance, growth and important progress against a clear strategy that is unlocking the full potential of our business for all stakeholders. RevPAR grew by 3% for the year, driven by rate and occupancy gains with good performance across groups, leisure and business and a strong finish in Q4. We added 59,000 rooms to our system, taking our total estate to 987,000 rooms across more than 6,600 hotels. Gross system growth was 6.2% and net system growth was 4.3%, representing the third consecutive year of acceleration. We signed 106,000 rooms across 714 hotels, 34% ahead of 2023 levels and equivalent to almost 2 a day, driven by strong momentum across our brand portfolio. This takes our pipeline to more than 2,200 hotels. Our fee margin grew 190 basis points, contributing to a 10% increase in operating profit from reportable segments. Adjusted EPS grew 15%, supported by the $800 million share buyback program. Today, we launched a new $900 million share buyback, which together with growing ordinary dividend payments is expected to return over $1.1 billion to shareholders in 2025. We're also very excited to announce the acquisition of the Ruby brand for $116 million, extending our portfolio into the premium urban lifestyle segment. Now let me hand over to Michael, who will take you through the details of our financial results.
Michael Glover:
Thanks, Elie. I'm Michael Glover, Chief Financial Officer for IHG Hotels & Resorts. Let me take you through some more detail of the great set of results our teams have delivered through 2024. I'll start as usual with our reportable segments, which is the fee business together with the owned and leased portfolio of 16 hotels. Revenue was $2.3 billion, and EBIT was $1.124 billion, representing growth of 7% and 10%, respectively. Within this, fee business revenue increased 6%, and fee business operating profit increased 9%. On an underlying basis, which measures growth at constant currency, fee revenues were up 7%, and profit was up 11%. Fee margin increased by 190 basis points to 61.2%. I'll touch on this in more detail shortly. Interest increased to $165 million, in line with guidance. This reflects higher average net debt due to returning capital to shareholders, a slightly increased blended interest rate following a bond refinancing and the interest charged in the year on the System Fund cash position. The effective tax rate of 27% was also in line with guidance. Earnings per share included the accretion benefit from the $800 million share buyback program we completed in 2024 as well as the annualization of the previous year's $750 million program. Through this combination of strong trading performance, fee margin progression and accretion from buybacks, earnings per share increased 15%. Moving on to a summary of RevPAR performance. The Americas finished the year strongly with Q4 RevPAR growth of 4.6%, leading to 2.5% for the full year. While ADR growth of 2% was the primary growth driver of this, the 0.3 percentage point uptick in occupancy demonstrates the robust demand patterns for the region. By subregion, economic stability in the U.S. pushed its RevPAR up 2% for the year, while Canada, Latin America and the Caribbean saw growth of 9%. We delivered another very strong quarter of performance in the EMEAA region with RevPAR growth of 6.9%, contributing to a full year performance of 6.6%. By major geographic submarkets, 2024 saw growth of over 10% in East Asia and the Pacific, which included the benefit of inbound leisure travel from Greater China. There was 6% growth in both the Middle East and Continental Europe and 2% growth in the U.K. In Greater China, where RevPAR was down 4.8% for the year, as I explained at the last trading update, year-on-year comparatives were especially tough in Q3 with RevPAR down 10.3% as we lapped a particularly strong leisure performance in summer 2023. Normalization then occurred as we progressed through the remainder of the year with RevPAR easing to 2.8% down in Q4. Occupancy was actually up in the fourth quarter and for the year was pretty much flat. It was the rate decline that drove the RevPAR performance, and this was principally due to higher rate leisure activity in 2023 moving outbound in 2024. We remain very confident in the attractive medium- and long-term growth outlook for Greater China, as reflected in the record level of hotel openings and signings seen in 2024. So taking the 3 regions together, our global RevPAR improved to growth of 4.6% in Q4, elevating the performance for the full year to growth of 3%. This slide presents the business, leisure and group's demand drivers, showing a breakdown of the booked revenue, split by room nights and ADR. Group showed the strongest performance globally, up 6%, as this driver saw strong demand recovery in 2024. Elsewhere, it was particularly pleasing to see an increase in leisure demand across all 3 regions, resulting in 3% rooms revenue growth. Business demand continued to perform well with global rooms revenue up 2%. So on a global basis, all 3 demand areas showed positive rooms revenue growth. Turning to system growth. Our openings in 2024 resulted in gross growth of 6.2% as 59,000 rooms joined the system. This was 23% more than 2023, and the 24,000 rooms added in Q4 was the second strongest quarterly performance in IHG's history. 18,000 rooms exited the system, equivalent to a 1.9% removal rate. This is a little higher than the 1.5% average we generally expect, but we do not consider the slightly elevated removals seen in 2024 as an indicator of a longer-term trend. The somewhat lumpy nature of hotel exits simply means that there are occasionally fluctuations either side of the mean average. Taken together, net system growth was, therefore, 4.3%. We signed a very impressive 106,000 rooms in the year, up 34% on 2023, demonstrating the attractiveness of our brands across the chain scales. The signings mix drives the pipeline to be weighted 53% across mid-scale segments and 47% across upscale and luxury, which will continue to drive a more balanced system mix and fee stream over the coming years. While we welcomed growth of 3% in the number of new build rooms signed, it was predominantly conversion activity, which drove performance with signings up 88% compared to 2023. Moving on now to give some further brief highlights for each region. I've already covered RevPAR, so let me touch on profit as well as openings and signings, starting with the Americas. Operating profit for the Americas was $828 million, up 2%, which closely matched the growth in revenue. Fee margin was down by 1 percentage point, as we continued to invest for growth in the region though as we've said before, there's still further runway for the Americas fee margin. Gross system growth was 3.2%, with openings up 62%, albeit on 2023's relatively low base. A typical removals rate of 1.6% meant that net system growth for the Americas was 1.6%. Meanwhile, the 27,000 rooms signed in the year were broadly in line with the strong performance of 28,000 signed in 2023. We maintained a pipeline of 109,000 rooms despite the elevated level of openings in the year, and this represents future growth equivalent to 21% of the region's system size. In our EMEAA region, operating profit jumped 26% to $270 million, outstripping the 10% growth in revenue. The increase in IMFs of 17% was clearly a factor in this, as was improvement in owned and leased profitability from $1 million in 2023 to $12 million in 2024. Fee business margin was up 480 basis points, driven by strong trading and the growth in IMFs. Gross system growth was 9.6% with the opening of 24,000 rooms, representing the strongest annual performance ever delivered by the EMEAA region. The NOVUM portfolio contributed 10,000 of the room openings. Over 50,000 rooms were signed across the EMEAA region in 2024, again, a record performance and more than double 2023's total. There were nearly 18,000 rooms that came with the NOVUM agreement as part of this. But even if you were to exclude these and Iberostar, signings were still up by 31%. The EMEAA pipeline jumped 26% year-on-year and now at over 100,000 rooms, represents 39% growth on the current system size for the region. Moving on to Greater China, where operating profit of $98 million was 2% up despite the challenging trading environment. This helped support margin growth, which increased 130 basis points to 60.9%. A record number of hotel openings in the year saw 19,000 rooms join IHG System and gross growth accelerated back into double digits at 10.4%. Just over 5,000 rooms left the system, resulting in a removals rate of 3%. This was higher than we typically expect, though simply reflects the lag of some hotels exiting post-COVID. A record number of hotel signings saw nearly 30,000 rooms added to the pipeline. Our broad progress across chain scales saw 93 hotel signings for the Holiday Inn Brand Family as well as 27 Luxury & Lifestyle hotel signings. It was another strong year for Crowne Plaza, too, with 17 signings, underlining the continued strength of the brand in the region. The total pipeline for Greater China is up 7% and is equivalent to 58% growth of current system size. Moving to summarize on fee margin, which was up 190 basis points. Positive operating leverage from trading performance delivered 130 basis points of this as fee revenue growth of 6% exceeded fee business cost growth of just 1%. On top of this, our margin was further enhanced around 60 basis points due to the previously referenced $25 million of revenue from the sale of certain loyalty points and other ancillary revenues now being included within IHG's reportable segments. As a reminder, ancillary fee streams such as those relating to loyalty point sales and the co-brand credit card are within central revenue, and therefore, do not contribute to the regional margin performance. In 2025, there will be further step-ups in fee margin from the full effect of the change in arrangements regarding the loyalty point sales and from the new co-brand credit card agreements. Moving on to cash flow. IHG typically converts approximately 100% of adjusted earnings to free cash flow. In recent years, we've seen performance well ahead of that, with 2023 delivering record free cash flow of $837 million at a conversion rate of 132%. This elevated cash conversion was partly due to the scale of inflows from the System Fund as a result of better-than-anticipated trading performance driving higher receipts. We noted at the half year stage, our expectation for cash conversion to be lower than 100% in 2024 due to our planned spend down of the System Fund surplus as well as higher key money outflows. However, initial cash inflows received in relation to the new co-brand credit card agreements improve this measure. We finished the year, therefore, with cash conversion of 94% and expect to return to typical levels of around 100% cash conversion going forward. A quick look now at capital expenditure in more detail. We have historically seen annual gross CapEx of up to $350 million and net CapEx, effectively key money and maintenance expenditure, of between $150 million and $200 million. Due to increased development activity, particularly in the Premium and Luxury & Lifestyle segments and some key money on the NOVUM conversion portfolio, net CapEx was $253 million. Key money is the biggest component of our net capital spend, and it doubled in the year to $206 million. As a leadership team, we strive to ensure disciplined spend of our capital in order to deliver high-quality growth. 2024 was a year in which a number of strategically important growth opportunities presented themselves, and we did not shy away from investing in this future growth nor will we as we move forward. We expect key money and maintenance CapEx of $200 million to $250 million annually. We expect net CapEx to be around this range. And our guidance for gross CapEx continues to be up to $350 million a year. Our strategy for uses of cash remains unchanged. After investing behind long-term growth, which is the foremost priority, we look to sustainably grow the ordinary dividend. In this regard, we are pleased to propose the final dividend will increase to $1.144, representing 10% growth. That rate of growth has been consistent for each of our dividend payments over the last 3 years. A year ago, we announced an $800 million buyback program, which completed in December. This repurchased 7.5 million shares and reduced the share count by 4.6% Together with ordinary dividend payments, we returned over $1 billion to shareholders, which was equivalent to 7.1% of IHG's market capitalization at the start of 2024. We are pleased to announce that a new share buyback program will commence immediately, targeting to return $900 million in 2025. On a prospective basis, given expectations for growth in EBITDA and cash generation this year and together with the acquisition of the Ruby brand for around $116 million, we would expect this to result in leverage around the lower end of our target range of 2.5x to 3x at the end of 2025. Concluding then with a wrap-up of points for those who maintain forecast models of IHG's performance. Interest costs will rise from 2024's $165 million to between $190 million and $205 million, given the increase in average net debt and the slightly higher blended cost of borrowing. Our adjusted effective tax rate is expected to hold steady around 27%, in line with what we have just reported for 2024. On CapEx, as noted a moment ago, our normal course gross CapEx spend could total up to $350 million, and our normal course net CapEx is a range of $200 million to $250 million. As a reminder, this slide also shows a summary of our growth ambitions over the medium to long term. With that, let me now hand back to Elie.
Elie Maalouf:
Thank you, Michael. Now I'll share an update on our areas of strategic progress in 2024. I would group these into 5 areas. First, we grew our system size and saw very healthy development activity across our brands, and we continue to outperform competitors on externally measured guest satisfaction index scores. Second, we expanded further into priority growth geographies, driving increased development momentum in the U.S., delivering record hotel signings and openings in Greater China, transforming our footprint in Germany, bringing new brands to Japan and expanding our pipelines in high-growth markets like Saudi Arabia and India. Third, we strengthened hotel owner returns, building on the commercial advantages of our industry-leading technology systems and overall enterprise platform. Fourth, we delivered a step change in the outlook for ancillary fee streams through our new arrangements on the sale of loyalty points to consumers and exciting new co-brand credit card agreements in the U.S. Finally, as Michael has already covered, our success in each of these 4 areas delivered increased profits, dividends and the return of further surplus capital to shareholders. The progress made in these 5 areas drove an outstanding set of financial results, demonstrating the power of our growth algorithm. Together, 3% RevPAR growth, 4.3% net system growth, a step change in ancillary fees and positive operating leverage drove a 10% increase in EBIT. And with the strength of our cash conversion, which funded the additional $800 million that we returned to shareholders through the buyback, we delivered adjusted EPS growth of 15% for the year. That performance is at the top end of what we laid out as the compound average that we are targeting for the business to achieve over the medium to long term. We are confident of continuing to deliver on this growth algorithm. Now let's delve into the progress we made against the 5 areas of focus in more detail, beginning with growing our brands. Starting with Luxury & Lifestyle, our 6 brands in this high fee per key segment represent 14% of our system size and 21% of our pipeline. Following strong development performance in 2023, we opened an additional 45 Luxury & Lifestyle hotels in 2024 and signed a further 88 properties. Each of our brands in this segment is delivering new signings and new openings in sought-after destinations. With Six Senses and Regent, we've approximately doubled the number of open and pipeline hotels since acquiring those brands. And with InterContinental, the world's largest luxury hotel brand, we have successfully implemented an exciting brand evolution, which is contributing to revenue share gains, increased enterprise contribution and impressive signings and openings activity. With a system of 227 hotels and a further 101 in the pipeline, InterContinental still has very strong growth opportunities ahead. Vignette Collection, just 3 years on from launch, already has 55 open and pipeline hotels. Our boutique luxury lifestyle brand, Kimpton, now has nearly 140, and Hotel Indigo, nearly 300. This will take Vignette's and Kimpton's presence to around 25 countries and Hotel Indigo to around 45, demonstrating our success in internationalizing our brand portfolio. Now turning to Premium, which accounts for 15% of system size and 20% of our pipeline. This segment delivered another year of robust growth with 55 openings and 95 signings. This included record room signing for voco and a strong performance for Crowne Plaza. Our powerhouse Essentials segment accounts for 60% of our system size and 47% of our pipeline. It continued to charge ahead with 213 hotel openings and an impressive 415 signings in 2024, driven by Holiday Inn, Holiday Inn Express and our newest Essentials brand, Garner. During the year, we invested in new food and beverage solutions for Holiday Inn, Holiday Inn Express and avid, which drove hotel owner returns while improving guest experience and strengthening the development proposition. We are also very pleased with the performance of Garner, which reached 117 open and pipeline hotels just 1 year since launch. The first 23 open hotels are across the U.S., U.K., Germany and Japan, while the 94 pipeline properties will establish the brand in its next 3 countries. The strong owner interest, trading performance and guest satisfaction scores give us confidence in Garner reaching over 500 hotels in the first 10 years and 1,000 over the next 20. Turning to Suites and Partnerships, which together account for 11% of system size and 12% of our pipeline. In 2024, we launched new prototype options for our 3 Suites brands, and we achieved great results with dual brand properties. Our newest Suites brand, Atwell Suites, also expanded its geographic scope in 2024 with its first 2 hotel signings in Greater China. We now have 3 of our 8 Essentials and Suites brands in the region, creating scope for even more opportunities for growth. Finally, a note on the Iberostar Beachfront Resorts exclusive partnership, which saw the number of hotels in both the system and pipeline increase in 2024 and also 2 former Iberostar non-beachfront properties were added to our system in the Americas. Together, these achievements drove our strongest gross and net system size growth performance in 5 years. With over 40% of our pipeline currently under construction, removal is expected to be around the 1.5% underlying trend going forward and attractive long-term structural industry growth drivers at play. We remain confident in the momentum of our system growth. We don't give formal guidance. But in 2025, we are targeting over 4% net system growth again. That would exclude the 0.7% impact from the end of the arrangement with The Venetian, Las Vegas, which we updated you on back in October. Our global pipeline now stands at approximately 1/3 of our system size and has the potential to unlock $0.5 billion of incremental annual fee revenue. This, together with the significant scope for further expansion in our priority growth geographies, also gives us confidence in our ability to deliver the high single-digit fee revenue growth outlined in our growth algorithm over the medium to long term. Today, we're also excited to announce the acquisition of Ruby, a premium urban lifestyle brand for modern travelers to must visit city destinations. Let's take a look at this short video reel. [Presentation]
Elie Maalouf:
We're thrilled to bring this new brand into our portfolio and extend our presence into the premium urban lifestyle segment. Ruby, with a stylish laid-back charm and soul, is already well established in Europe with a portfolio of 20 open hotels across 13 major cities. The open hotels will begin joining our system later this year, followed by an additional 10 hotels in the pipeline. Together, we anticipate these 30 hotels will generate approximately $8 million of incremental fee revenue by 2028. And that's just the beginning with further development expected by the seller and IHG's plans to expand the Ruby brand with other hotel owners globally. As we've successfully done with prior brand launches and acquisitions, franchise fees by 2030 are expected to be in excess of $15 million. Ruby's cost-efficient space saving designs and high degree of operational standardization and automation enhance owner economics in an industry segment characterized by high barriers to entry. The brand is both new build and conversion-friendly, including successful office conversions, and it will now benefit from ISG's leading enterprise platform and one of the world's most powerful hotel loyalty programs, IHG One Rewards. We anticipate scaling the Ruby brand to more than 120 hotels over the next 10 years and accelerating to more than 250 over 20 years across owners globally. Let's now turn to priority growth geographies where impressive signings and openings activity in individual countries is powering strong development activity across our 3 regions. Starting with our largest market, the U.S., which accounts for the majority of the Americas as well as 46% of our global system size and 28% of our global pipeline. Development momentum accelerated in 2024 as owner sentiment improved against the backdrop of strong employment conditions, robust consumer spending and a turn in the interest rate cycle. We broke ground on 18% more hotels and nearly doubled the number of rooms opened as hotel construction continued to recover. This led to a 1.6% net increase in our system size, and we signed 2% more rooms into the pipeline on top of a strong year of signings in 2023. Conversions accounted for approximately half of all U.S. openings and signings, driven in part by conversion-focused brands like voco and Garner scaling up and taking share. Our established brands also performed very well, driving nearly 2/3 of all signings and openings. We are confident this momentum will continue into 2025 with future U.S. growth underpinned by pipeline, representing 20% of current system size and in the year/for the year conversion opportunities. Turning to Greater China, where our teams delivered a record year of development activity in 2024 with 97 hotel openings and 160 signings taking our system size and pipeline to all-time highs. This momentum continued into the new year, recently celebrating our 800th hotel opening during IHG's 50th anniversary in the region. Our performance, which builds on a strong track record of compounding growth, underscores the strength of our enterprise platform and ability to grow across chain scales and locations within this vast market. And we are continuing to invest in our capabilities in the region with our new design and innovation lab in Shanghai, similar to our design center in Atlanta, honing fresh prototypes for our Essentials and Suites brands to further power our growth. Our pipeline, which represents nearly 60% of the region's current system size, shows the high levels of growth over many years still to come. We also remain confident in the long-term structural growth drivers of this market, which are underpinned by a rising middle class, growing appetite for both business and leisure travel and the under-penetration of hotels per capita. Turning to EMEAA and focusing on the 4 markets that drove our record development activity in 2024. Starting with Germany, where 2024 was a transformative year for us. In April, we announced the signing of a long-term franchise agreement with NOVUM Hospitality to convert 119 hotels to IHG Brands, of which 111 are in Germany. The agreement doubles our hotel presence in one of Europe's largest hotel markets with strong domestic consumption and inbound travel as well as being one of the largest sources of international outbound travelers globally. Since the April announcement, we have signed an additional 5 hotels with NOVUM, underscoring the strength of our relationship and the future growth potential in this high barrier-to-entry market. And our acquisition of Ruby further strengthens our footprint with 9 additional hotels in Germany joining our system and building on our existing network effect in this important market. In Japan, we introduced 3 brands in 2024, including the first 3 Garner hotels in Osaka and the first for the Vignette Collection. We also expanded the presence of our existing brands with the opening of our fifth, Hotel Indigo. These exciting additions bring us to more than 50 open hotels across 10 brands, supporting our goal of doubling our system size in Japan over the coming years. Saudi Arabia today accounts for only 2% of our current global system size. However, its rapid pipeline growth and exposure to Luxury & Lifestyle and Premium brands strengthen our current and future fee growth potential. We remain confident in the long-term growth drivers of this market, which will host numerous global events over the coming years, including the AFC Asian Cup in 2027, the Asian Winter Games in 2029, Expo 2030 and the 2034 FIFA World Cup. Lastly, turning to India. We're making important progress in a market where long-term growth is fueled by rising middle class and increasing consumer spend on travel and tourism. Another year of strong signings in 2024 drove a 20% increase in our pipeline, which is now larger than our existing system size, and therefore, sets us up to double our presence over the next few years. Each of these 6 markets offer meaningful scope to both widen and deepen our presence beyond our current open hotel and pipeline position today. Now turning to the important progress we're making in strengthening our commercial engine to drive hotel owner returns. Underpinning the strength of our enterprise is our connected technology ecosystem. Our platforms, including our award-winning mobile app and ihg.com, drive value for our owners through direct bookings, performance optimization and guest experience solutions. We have been building industry-leading guest reservation, revenue management and property management systems, bringing these together to drive hotel performance and maximize owner returns. Later in the year, we will provide you with a more in-depth review of our ecosystem, but let me touch on some of the latest progress. Our industry-leading guest reservation system maximizes guest choice and value through the upsell of unique room attributes, along with more effective cross-sell of guest stay extras. These upsell capabilities such as promoting larger rooms and better views are available across the estate globally. Around 30% of guests are seeing an offer during their booking journey. When selected, these offers are achieving average nightly room revenue increases of around $20 across our Essentials and Suites brands and $40 for Luxury and Lifestyle. This is driving share shift into premium rooms and more revenue to hotel owners, and we will scale this further in 2025. Next, our new revenue management system incorporates leading data science, machine learning and forecasting tools to deliver advanced insights and recommendations to owners. This has been rapidly rolled out to over half of our estate in 2024, and we expect to complete the remainder by the end of 2025. User recommendation rates have been high and results from control testing show encouraging levels of revenue uplift as well as market share. Finally, our new state-of-the-art property management systems are making core operational tasks even more efficient to create even greater value for owners. We deployed our new systems to more than 650 select service hotels in 2024, and we plan to accelerate the rollout in 2025. We are also continuing with pilots to test the new PMS solutions in full-service hotels. We are also continuing with pilots to test new PMS solutions in full-service hotels. Now, turning to IHG One Rewards. Our loyalty members are our most valuable guests. They are 10x more likely to book directly using channels such as our mobile app and ihg.com. They spend 20% more than non-members. They stay at our hotels more frequently. And growing numbers of them carry IHG co-brand credit cards. In 2024, we grew IHG One Rewards to more than 145 million members with enrollments up 13% year-over-year and 37% higher than 2019 levels. Globally, loyalty penetration now exceeds 60% of all room nights booked. And this figure is even higher in the U.S. and Americas at around 70%. Reward night redemptions, a key indicator of member engagement, increased 8% year-over-year and are around 30% higher than when the program was refreshed in 2022 and almost 50% higher than 2019 levels. We're also proud to share that our IHG One Rewards mobile app recently received 3 Webby Awards, including Best Travel App and Best User Experience in recognition of its leading capabilities. The strength of our loyalty program and direct channels is in turn driving increased digital contribution and total enterprise contribution, generating more revenue for owners and lowering their costs. Our enterprise across all the channels and sources we manage for our owners is now providing hotels with 81% of all rooms revenue booked. Beyond improving owner returns, IHG One Rewards members are also a key driver of the valuable ancillary fee streams generated from purchasing points and using co-brand credit cards. 2024 was a record-breaking year for credit card applications. Total card customers also increased at double-digit growth rates year-over-year, and total card spend was around 25% higher than levels seen before the relaunch of card products 2 years earlier. We expect continued growth in card spend and in the number of cardholder accounts. This, together with the new agreements signed with our financial services partners in November, is expected to drive approximately $40 million of incremental annual fee revenue in 2025 and an additional $40 million by 2028. We also strengthened our ancillary fee streams in 2024 through new arrangements, which bring fee revenue from point sales and certain other ancillary revenues into our reportable segments. This contributed around $25 million to our annual fee revenue in 2024, and steps up with an additional $25 million in 2025. Finally, we see meaningful fee growth potential from branded residential developments. We have more than 30 projects in the market across 5 brands in 15 countries, plus more in the pipeline. In 2024, notable branded residential signings included Kimpton Monterrey in Mexico and the Regent Residences Dubai at Marasi Marina along with several for Six Senses. We expect branded residential fees earned by IHG to increase in 2025 and expect substantial future growth potential in years beyond. To recap, we achieved notable milestones across our 5 areas of focus
Elie Maalouf:
Well, thank you, and welcome to this question-and-answer session. I'm Elie Maalouf, Chief Executive Officer of IHG Hotels and Resorts. Hopefully, you've all had a chance to watch the results presentation, which we made available at 7
Operator:
[Operator Instructions] Our first question comes from Jamie Rollo with Morgan Stanley.
Jamie Rollo:
Three questions, please. Just starting with the key money, if I may. You're talking about over $200 million, worth over $200 million last year and probably up a bit this year. That's about 3x what it was in 2019. I just want to work out if that simply the impact on NOVUM and the higher mix of luxury? Or is there something else in terms of the competitive environment driving that? And also, Michael, what's the sort of revenue impact from that? I think you deducted off your fees, and we're now looking at the CapEx figure running into the mid-teens percentage of your fee income. Secondly, it's a very good margin performance across the group. But just in the Americas, that down 100 basis points. You flagged certain onetime costs. If you could please quantify that? And also why were the fees in the Americas in the second half only up 1%, that revenue when was [net] was up about 2% and RevPAR was around 3%? And then finally, on China, you've clarified that the removals was a bit of a one-off that 3%. But the openings and signings were also down a bit in the fourth quarter. Do you see any changes just generally to the development picture in China? And should we still that sort of high single-digit net unit growth there this year?
Michael Glover:
Yes, Jamie, I'll start with the key money. When you look at key money, last year, we guided to between $150 million and $200 million and came in a little ahead of that. This year, we're guiding $200 million to $250 million. But in total CapEx, we're still within that $350 million guidance we've given historically. So we still expect to come within that. I think you have really three dynamics going on as we shift into Premium and Luxury & Lifestyle, that's driving a significant more amount of key money. In fact, nearly 40% of our openings in the year were in Premium and Luxury & Lifestyle. That's obviously driving it. And of course, with NOVUM, we don't have many deals like that where we get 17,000 rooms kind of all at once. That has driven a bit of key money, and that will have a little bit of an impact into next year as well. And then I think the third factor that is maybe not as clear, as you've increased -- as we've increased the number of convergence, those hotels will stay in the pipeline as long as they have historically when you have a new-build. And so as you kind of move forward with that, you're seeing kind of that uptick in conversion happening and that key money accelerated in as a result of some of the conversion activity. So in terms of competitiveness, I think we're actually still around the same amount that we give on a per unit basis, and we haven't really seen any creep from that perspective. So it's just really those 3 factors. From a revenue impact of that, it's not as much as you would think. I think overall, next year, I would say that increase in key money only has about a $5 million to $6 million impact on fees next year because that -- as you know, that key money is amortized over the life of the contract. The contracts tend to be very long, and therefore, the impact in the individual year is not very significant. I'll go ahead and take the margin question in the Americas as well. Very comfortable with what we're doing in the Americas. We're investing in the Americas. We sat at like roughly 82%. We were at the high, I think, in 2004, we were at roughly 84%. We still feel like the Americas margin continued to move up. We're certainly making some impact. We're definitely making some investments there to continue growing. The openings tended to be a bit more back-end loaded. So you had the system size growth come in, which gives you a full year number, but the fees didn't have the full year impact. And so we would expect those to come in. I'll pause and take -- do you want to take the next question?
Elie Maalouf:
Yes. Let me just build also. No, we’re confident in the outlook for our total capital guidance of $350 million. But within that, the key money is driven by the factors that Michael mentioned, Luxury & Lifestyle conversions, not really doing more key money per key or key money per deal, but it’s the mix of deals. And that’s good for our mix of fees, higher fees per key and good for accelerating fees into the business because those conversions open more quickly. So we plan to continue that, and it’s part of the mix that we’re growing. On the Americas beyond the fee margin, I’d emphasize that we had 60% more openings. We had 13% more Ground breaks. We had 9% more applications. So our brands are really on the front foot, Garner, which we launched a little over a year ago, almost 120 hotels open pipeline around the world, strong signings in the Americas and going to now bring openings in because they’re conversion openings. So we think that’s going to bring fees in and clearly help the margin. Let me talk about China. I was – Michael and I were actually there about 3 weeks ago with our team, spent a week there with our teams, talked about 100 owners. I’m not kidding, Jamie, literally 100 owners, visited our properties, talked to our development team. We had a great year of signings in China last year. I mean you can look at the quarter-by-quarter, but we had nearly 30,000 signings, record number of hotel signings, record number of hotel openings. I was just on the call with our China team yesterday for a monthly review, and they’re seeing the same continue into 2025. We’re very optimistic about it. So it was a very strong Q2 last year. And I know sometimes the deals land where they land when you’re talking about big transactions, working with our owners there. But every single one of the owners that I met with to the person is enthusiastic about growing with IHG and felt pretty good. I know that some other sectors, some other industries in China aren’t doing as well like residential real estate, travel and tourism and IHG brands are doing quite well. So there’s nothing really to look at in the quarter-over-quarter. We think ‘25 is going to be another strong year of signings and openings in China, confident in the high single-digit net unit growth in China for years to come, not just given the fundamentals. But given our position in China, we inaugurated our 800th hotel when I was there. We have 550 under development. We introduced our third Essentials and Suites brand Atwell Suites, which – where we’ve already signed a few deals for 2025, and we expect more. And when you look at it, out of our 6 Essentials and Suites brands, we only had 2 in China, Holiday Inn and Holiday Inn Express. So there’s more room for us to expand the map and grow even further.
Operator:
Our next question comes from Vicki Stern with Barclays.
Vicki Stern:
Just firstly, I wanted to circle back on the key money question. Maybe stepping away from your specific guidance and the components you called out there that are driving that higher next year. Just more broadly in the industry, I think there seems to be a bit of anxiety that ultimately things are getting a bit more costly, a bit more competitive when it comes to key money. So just curious about the trends you're seeing. I think Marriott was talking about even in the low end now in the U.S., there's a bit more requirement for key money. Just what are you seeing out there, even if that's not specifically what's driving your key money higher next year? Second one is on fee growth. Marriott were also calling out one of the reasons for their lower fee growth guide next year being that lower expected IMFs coming through in China. So just curious sort of your perspective, I guess, firstly, on the RevPAR outlook for China and then your view on IMFs and whether those might be lower next year in '25 versus '24 for IHG? And then just lastly, on the broader RevPAR outlook, I guess your U.S. peers are guiding between 2% to 3% and 2% to 4%, your key U.S. peers for RevPAR in '25. Where are you thinking things might land? And if you could sort of give us a bit of a geographical lens on that.
Elie Maalouf:
Yes. Excellent. Good to hear from you, Vicki. I was just in the U.S. a couple of weeks ago at the ALIS Conference. Of course, as you know, I spend a lot of time back and forth between here and there. We're not seeing that trend in our mainstream brands in our Essentials and Suites of -- I mentioned Garner earlier. We haven't been doing key money for Garner whatsoever in the U.S. and don't see a higher incidence of it in our Essentials and Suites brand. The market has always been very competitive. That's for sure. And I don't know that it's different. Now without really focusing on any specific companies, but if you're trying to enter a segment that you're not in or strong in, maybe you feel the need to participate differently or to create different incentives, but we are well established in the segments that we compete in, in Essentials and Suites in North America and the U.S. and don't feel they need to do any more. And our signings made progress, our openings made progress, our ground breaks and applications made progress without really having to commit more on key money. Where we're making not bigger commitments per key or per hotel, but it's by sector is in Luxury, Lifestyle and Premium. And that has been part of our strategy from the beginning, and we're persisting with it also in the U.S. where we had, let's just say, not the same distribution of Luxury, Lifestyle and Premium made great gains in that opening some really halo properties, including Regent Santa Monica, new InterContinental in Seattle and so forth. And so those pay higher fees and pay for themselves, and we're quite pleased with that. So we're not seeing the same trend that others, but maybe it's because of where they're participating today and where they're seeking to participate tomorrow. In terms of China in general, and I'll turn it over to Michael about the IMFs, we see a progression of our business in China. If you look at our RevPAR in the second half of the year versus the first half of the year, let's compare to 2019, which was a baseline year. It was about a 4- to 5-point improvement in the second half of the year over the first half of the year. And occupancy was basically flat for us. And yes, rate came down, but a lot of that rate was really influenced by the strong outbound travel to Asia Pacific, and that's continued in the first half of the year, and we benefit from that, frankly. Chinese New Year just concluded. All the data show record travel domestically, but also even more travel to nearby Asian markets like Japan, Vietnam, South Korea, Indonesia, Thailand, et cetera. So -- and we benefit from those hotels there, especially with the IMFs, as you saw in our figures last year. So I said last year that my sense was that China was bottoming out, digesting the overbuilding in residential real estate. That's clearly the sense we have now. So we think clearly, this year is going to be a better year for RevPAR in China than it was last year. But Michael, why don't you get into the IMFs more particularly?
Michael Glover:
Yes. I mean I think it kind of aligns with what Elie is saying. If you look at where we've fit in 2024, we did $178 million in IMFs, obviously much smaller than the company you mentioned there. We're definitely more of a franchise business. But if you look at that outbound travel out of China, actually, and you look at kind of those areas around EMEAA, EMEAA actually was up $17 million in IMFs in that -- in the whole region. But a lot of that went into that Southeast Asia, and we do have managed hotels there, where we've been able to more than offset the decline of roughly $7 million of IMFs in Greater China. And as Elie mentioned, as we kind of started in January, the Chinese were traveling, and they were traveling really well as part of Chinese New Year. In fact, the extended Chinese New Year helped actually that outbound travel, and we saw really strong RevPAR growth in January. Now we need to see how it progresses. But as Elie said, we feel comfortable about where China is going and where it's moving. So from an IMF perspective, we're not worried about going backwards in terms of fee growth there. We would still see that continuing to grow.
Elie Maalouf:
Yes. And Vicki, I think your last question was U.S. RevPAR compared to what’s out there from others and analysts. I think that you look at the projections from STR and others, they’re in the high 1s for this year, for 2025. Frankly, we think 2025 can be as good in the U.S. or better. We obviously had a very strong fourth quarter in the U.S. at 4.1%, and we’re pleased to see an acceleration. And so we don’t give guidance. But if you look at the fundamentals that drive the U.S. travel business, got good GDP in Q4. Jobs report in January showed nearly record employment, unemployment coming down. Financial markets are strong. Consumer confidence is good. Supply isn’t high in going into 2025. And so the fundamentals for another good year of RevPAR growth in the U.S. are there. And Michael can touch on it in some detail. But based on January and February, what we’re seeing is at or ahead of what we expected.
Operator:
Our next question comes from Jaina Mistry with Jefferies.
Jaina Mistry:
Three as well, if I may. The first one is another unfortunately, on key money. I mean you've hopefully given the breakdown by chain scale and segment. Is this key money more the U.S. phenomenon? Or do you deploy it in Luxury & Lifestyle and Premium in Asia and Europe as well to the same extent? And going forward, do you expect key money to remain at that $200 million to $250 million level in '26 and '27? Second question is on the Ruby acquisition. Congratulations. Do you expect Ruby to be earnings accretive in 2025? And then just lastly on free cash flow. I wondered what your level of confidence is in achieving 100% free cash flow this year, given that you met it last year in 2024 with the help of credit card inflows. And I guess key money is expected to remain elevated in '25 as well. So your thoughts there would be very helpful.
Elie Maalouf:
Okay. So in terms of where we deploy key money, it's really no different than what it's always been. In the U.S., let's say, the Americas, it's in Premium, Luxury & Lifestyle, not really in Essentials and Suites where we're biggest. No different than it's been before, except I'll repeat that our mix of deals and openings has purposely strategically moved further into Premium, Luxury & Lifestyle. That's why we added Voco, Vignette, Regents, Six Senses. We've been growing Kimpton, and we're going to continue to do that. And then the conversion mix, which is now 50% of deals open and signed. And that moves up key money, but also moves up fees. We're happy to pay the key money earlier because the hotels opening earlier versus pay 3 years from now on a new build, right? And there's a lower risk of, say, incompletion of a project when it's a conversion versus a new build. We like them both. But statistically, everyone will tell you, there's a higher probability of opening with a conversion than there is a new build signing because years go on and things could happen. As you move to the rest of the world, there's no different. In Europe, we've done key money before, especially when it's urban destinations or locations. And it continues, no more, no less than before. Clearly, when you get a package like the NOVUM deal, 119 total properties. And by the way, we've signed another 5 deals with NOVUM since then, which shows the growth and value of that agreement that we -- everybody would do an amount of key money for that, and we did. As you move east from there, in the Middle East, for Luxury & Lifestyle, again, not for mainstream and not for Essentials and Suites. Same thing in Southeast Asia. And in China, actually, we don't do key money in any category and haven't, just the structure of the market. So the structure of the market hasn't changed. We are actually pleased that we're signing more hotels and opening more hotels. Our signings are up 1/3 year-over-year, openings are up 23% year-over-year. And if that's coming in the categories where there is key money like Premium, Luxury & Lifestyle, well, that's fine because that's been part of our strategy. And so we -- we've guided to 200 or more in key money for this year and for the next couple of years. I think it's going to then moderate back down as we get through the digestion of some really halo projects that are opening over the next couple of years, including the one that completed its opening last year, the Regent Santa Monica. And we have a few of those really halo projects that are establishing our brands in key markets. But I think that the amounts are driven by strategy. They're within our total capital guidance, don't change or affect our algorithm. In fact, we -- when we put out our growth algorithm and the statistics that we shared with you last year at this time, that included in our knowledge and view already where key money was going to be headed for the medium to long term, driven by our growth, driven by our expansion and the mix of our portfolio. On Ruby, look, we're very excited about Ruby. Just really hits a spot in an area we've been looking. You've heard me talk previously about urban micro and people ask me, where would you look? I've mentioned urban micro. It's because we've been looking in that space and really preferring to acquire something so we can scale up much more quickly. We've launched very successfully in Essentials and Suites as you've seen with Garner, avid, Atwell. But in Premium and above, we've generally bought and scaled very successfully. So this brand with 30 hotels open in pipeline. In fact, it's 31 because just last week, they signed a great property downtown Copenhagen and there's more coming. We can see ourselves scaling this thing to 120 in 5 years, 250 in 10 years. And our track record with other brands shows that this is extremely feasible. So in 2025, what we've said in our results presentation, there's going to be $10 million of integration costs that are within our projections. And we don't expect to have a profit reported from that brand in of itself. It doesn't really move our projections much at all given its size and scale. And then in 2026, you're going to start to see some fee accretion. But look, this is a very attractive multiple. It was an off-market transaction in 2028 when the open hotels, pipeline hotels stabilized and many of them are really new. We're in mid-teens multiple on the acquisition. And by 2030, we're single digit, like sub-8 multiple. So this is an attractive acquisition at an attractive price with a lot of growth potential for us.
Michael Glover:
Thanks. And I’ll just pick up the free cash flow question, Jaina. I think if you look at our free cash flow and how it moved this year, we mentioned at the half year that a large portion of the decrease at the half year was related to the spend down of the System Fund surplus. And of course, we’ve had a bit more of key money in 2024 come in. And then that was offset by about $100 million of the signing bonus that came in, in 2024 from our partners on that – across various partners. Now as we look at 2025, we feel very confident in getting back to that 100%. One, we won’t have the spin down of the System Fund surplus to go through again. The key money is normalizing. That step-up is normalized. And then we also have another $37 million that we received in January actually coming from the co-brand credit card deal across all the partners. So I think we feel very comfortable as we move into the year and looking at where things sit that we would get back and get around 100% conversion, as we said, through our growth algorithm.
Operator:
Our next question comes from Muneeba Kayani with Bank of America.
Muneeba Kayani:
First question around net system growth, your pipeline, 33%. I think in the video, you said you're targeting around 4% net system growth. How are you thinking about that? And could we see that kind of increasing to, say, a higher level of 5% to 6%, is the first question. And then secondly, just on the cash return, the buyback is higher and you have 10% dividend growth. Your leverage is at 2.3x, which is below your target range. So how should we think about that buyback number growing and that dividend growing in the medium term? And then thirdly, on Ruby, you've talked about your expansion, I think, in the U.S. and Asia as well. Just in terms of like the founder, what is the involvement going forward? And can you talk a bit about the incentive program you have there?
Elie Maalouf:
Sure. Thank you, Muneeba. I'll take the first one, the last one, turn over the share buyback to Michael. We're very pleased with our net system growth in 2024 and the trajectory. It's our third consecutive year of increasing signings, openings and net system growth. And we're confident in 4% or more in 2025. We don't give specific guidance, but we're comfortable in that or more. And so we think that the power of the brands that we've been developing, the ones that we're launching and acquiring and the strength of our signings puts us in a position to continue to build that growth and keep reaching higher. Look, we'd love to always do more. But you've heard me also say that we want to do it thoughtfully. We want to grow profitably. We want keys with fees. And so whether we're doing partnerships or we're doing new deals, whether we're expanding into new markets, we're thinking of the whole algorithm. How does that net system growth drive RevPAR, which drives fees that drive margin growth that take us down to growth in EBIT and EPS, and we're delivering on that. So we're delivering at the high end of our expectation in 2024, and we're confident in doing that in '25 with the system growth we got today, and we think we can do better, too. Which kind of leads me to Ruby because we -- it's another tool in our arsenal to grow system in a space that we've been looking at hard, but we have not been participating. We're in urban. We're in urban lifestyle with Kimpton, with Indigo, with voco, Vignette, but we wanted this urban micro premium space. We think it's just a long-term structural trend across most of our markets. So yes, we're definitely going to take it outside of Europe. It's well established already. First, we're going to scale it up much more in Europe. And then we're going to go first to the U.S., and we said we'd be there by the end of the year, ready for development and then start going east from there. I'll tell you, our development teams around the world and some of our owners have been pushing us to participate in this space. They're eagerly waiting for us to bring Ruby forward and internationalize it for them. And you've seen us be successful with internationalizing brands that we acquire. When we acquired Regent and Six Senses. Since then, we've more than doubled the pipeline that we got, and we've made them extremely successful globally. Kimpton is now 140 hotels open in pipeline around the world and was just a domestic brand when we acquired it. So we kind of know how to do this. We may not be smart at many, many things, but this is something that I think we know how to do. The founder, -- and he's not -- he's the founder and principal but not the only investor. He's got a handful of large institutional investors from Europe that are at the table with him. They're going to remain owning the properties, but developing more properties, which is a built-in engine for us of growth in Europe, and they're highly committed to do it. And we built an incentive plan for them to do it that, frankly, is ambitious. But the more they achieve against it, the better it is for us. It actually lowers the overall multiple, lowers the cost for the next property, the next room. And so it's -- we're confident in growing the brand ourselves as we've done with many other brands by franchising it to other capable owners. But we're confident they will achieve a substantial level of growth, not sure exactly where on that ambition they'll be, but the more, the better for us. And I was actually with them Friday night after finalizing the transaction. They're very good at what they do. They've had a very strong compounded growth rate since they launched a brand in 2013 in the 40-ish percent, and they've got a very good pipeline of new transactions coming. So all this will be accretive.
Michael Glover:
Great. And on the cash return, I think Elie and I have been very clear since we came in that we were going to return cash to shareholders. And if you look at what we’ve done in 2022, we did $500 million, in 2023, we did $750 million, in 2024, $800 million. Now we’ve announced a $900 million buyback. And so we’ve talked about being consistent with that and continuing to deliver that. And we plan on doing that in the future. And actually, if you talk about the future and you just look at where consensus sits today, consensus sits today at about $1.237 billion. We think that’s a little low right now because not all analysts have put in the effect of the co-brand credit card. In fact, I was talking with some of the analysts today that are around $1,270 million. I think that’s about right in what we think. And if you just look at kind of where that would take you based on our growth algorithm, you’re at $1,270 million. And if you look at the interest changes that we’ve talked about, all in, you’re probably looking at earnings per share growth in the 17% range. We’ve told you today that we feel comfortable in the cash conversion and getting back to 100%. Our net debt to EBITDA at the end of the year would be – at this year was 2.3x. With the Ruby acquisition and the $900 million share buyback, we’re talking about it being at the kind of low end of our target range. So if you take all that together, I think you could surmise that it’d be another year where we would continue to do share buybacks, assuming everything came in and the Board decided that’s what they wanted to do, but we feel confident in that. And if you look at that, that’s actually ahead of our mid- to long-term growth algorithm. So I think we feel really strong – feel good about coming into this year and what we potentially can deliver.
Operator:
Our next question comes from Jaafar Mestari.
Jaafar Mestari:
I've got three, if that's okay. Firstly, on the adverse FX impact, $16 million for the group. Could you maybe roughly break that down by region? We tend to think of Americas as mostly USD, but was there a material headwind there on the smaller currencies? And then whether it was a positive on central costs because a lot of them are still sterling, please? And then just two related questions on your brand momentum on some of the newer brands. You've made some comments about Garner, Vignette ramping up strongly. Medium term, where do you think they stabilize? If I take voco, probably your most successful organic launch as a unit, is Vignette 0.3x of voco once it's fully ramped up? Is Garner 0.5? And just related to that, what about the slightly older, the EVEN, the HUALUXE, the avid? If I just look at the pipeline, it looks like they're plateauing. Would that be roughly your view as well? Or do you think there's a second leg market where you can still launch them or things you can do differently to reaccelerate these brands, please?
Elie Maalouf:
Okay. Well, thank you, Jaafar. I'll leave the FX question to Michael. I'll talk about the fun stuff. I'll talk about the brands. We're optimistic about the growth potential of all of our brands, and I'll take them sort of in order. You're right. I mean, Garner, we said would be 500 in 10 years, 1,000 in 20. I mean we're already nearly 120 open in pipeline in about a year. So we think we're well on track. And it went international much more quickly and broadly than I thought, it's in 6 and 7 countries, and it's very likely to be in more countries soon. It's hitting that trend of a desire for conversions and quality mid-scale properties that want to join a strong system. And our system is increasingly proving itself to be among the best in the industry. The -- when you go -- I mean, voca and Vignette, clearly, because they're an upscale and upper upscale, they're targeted for smaller but still very good end state size, and they're on track. They're both exactly on track, although they launched either before pandemic or in the pandemic. Voco is what about 140 or so open under development around the world. And Vignette is on track between what's open on development. The further up you go in the chain, the smaller the target size as you go to upper upscale and luxury, but they're both on track to where we want. And they keep appearing in new markets. Vignettes now in Japan. It's now in China, and we've got more coming. It's not just in the U.S. and in Europe. It's -- Vignette's in the Middle East and voco is in dozens and dozens of countries. So the map is wide for them, too. Looking, Atwell Suites and avid are doing very well. Avid is over 70 open, over 140 in pipeline. And it's only in one country. Now well, I guess it's in Canada and Mexico, but it's only in one region. We haven't taken it to Asia, to Europe, to China. But we took Atwell Suites to China, and we think we have a long runway there, and it's growing very well in the U.S. So I mean they're all on track. They have different trajectories based on where they are in the chain scale and the markets they participate in, but they're on track with the growth plans. And so then for Ruby, we have its own track. It's not going to be vastly suburban or ex-urban tertiary cities. It's really key cities and maybe the next level, not so much resort, but maybe a few resorts. And therefore, the dimension that we see for it is 120 in 10 years, 250 in '20 and we're starting with a very good base there, too. So I'd say I'm excited about the power of all of them. But as you see us broaden that portfolio and then broadening geographically, you can see that we have many more avenues for growth. Even in 2024, we had dozens of instances where we took an existing brand but to a new market where it wasn't participating. And we still have many of those combinations done thoughtfully, done where the fees are right, where the profit is right, but with many more of these combinations to exploit.
Michael Glover:
On the FX, yes, I mean, it definitely had an impact this year. We were 10% in operating profit growth. And then if you exclude the FX impact, it was 12%. So really solid growth, but it could have been even more except for the FX. If you look at that impact from the Americas, it’s roughly – of the $16 million, it was roughly $5 million. EMEAA was $6 million; Greater China, $1 million and then across our overheads around $4 million. That’s actually in the appendix. If you want to look at the slide, that is the currency impact. I think it’s Slide – Page #64 in the appendix. So if you want to look at it there, it breaks all that. It also breaks it out by the revenue.
Operator:
Our next question is from Jarrod Castle with UBS.
Jarrod Castle:
Maybe three topical kind of questions. I mean, firstly, just the U.S. situation. I mean, how are you thinking about potential impact, a, from what's going on with removing some of the migrants, firstly, is it potentially going to have an impact on employment costs or the ability for certain hotels to function, maybe they're not IHG hotels? And then secondly, obviously, related to that, also the tariffs, be it on GDP or procurement, how are you're thinking about that? I guess switching to Europe, just any thoughts on if there is peace Ukraine, Russia, would you look to push again in Russia? Just thoughts on opportunities. And then lastly, you touched on ESG aspects. But can you talk a bit about how you're thinking about disruption caused by climate change, specifically? I'm thinking about recent events in California, in Florida, parts of the Med, in terms of fires in Greece and floods, et cetera. I mean how do you see that impacting your footprint both now and going forward in terms of how you're thinking about future signings?
Elie Maalouf:
Thank you, Jarrod. No, nothing casual about your topics today. So look, on the U.S., I would say we should all just take a deep breath and wait and see what actually happens, what are the final policy, what is the final status, what is the final effect. Clearly, there’s a lot of noise of what will be implemented, what won’t be implemented, what tariffs get applied and then they’re disapplied. And so I just think we should just take a breath, and it hasn’t been even 2 months. Actually, it hasn’t even been a month since inauguration. That’s in a couple of days. And let’s just see what actually happens. Generally, look, we’ve been in the U.S. 80 years. Almost every time there’s a new President from election, it is from the opposite party with very few exceptions, almost every time in the last 75 years. And so we’re used to a lot of change. Our business has prospered. It actually prospered under the previous administration from 2024. It prospered under the current administration, which was the previous administration between ‘16 and ‘20. And if I look at the fundamentals of the U.S. economy, they’re still pretty solid. And whether there are as many pro-growth policies implemented or not, I think the underlying drivers of the U.S. economy are less government-driven than they’re industry-driven. I mean the best technology in the world, highly educated population, strong infrastructure, strong financial markets, great propensity to travel, strong corporate sector. Those things have a propulsion of their own, and we’ll just have to wait and see what the final status of these policies. Also on migrants, let’s just really wait and see what happens. It’s a lot of talk, and we haven’t seen any effect in our hotels yet. And probably the wisest thing is to wait and see what actually happens, what changes in the context. There’s been a lot of conversation around migrants and migration for years. It never has really affected our business. We operate with documented workers. That’s our policy in our hotels, whether it’s managed or franchised. On the EU, we hope for peace. We hope for prosperity. We hope for growth in the EU. And in the U.K. we don’t have any plans to go back into Russia at this point, whatever the outcome is of that – those discussions. But hopefully, they bring a lasting piece. And disruptions from climate change, look, we watch it very closely. We take a very serious view on not just ESG, but climate policy. And unfortunately, there are natural disasters that occur frequently. We’re in 100 countries. And I have to tell you that there’s something unfortunately happening whether it’s a typhoon or a hurricane or a drought or an earthquake quite frequently and sadly in our regions at all times. It has not disrupted our overall business. Yes, it may disrupt business in one part until it recovers. But then our distribution, our – the 100 countries that we’re in, our diversification usually carries us through. And even this last year, despite the hurricanes in Florida, the fires in L.A., where I was just 2 weeks ago, typhoons in Asia, the net-net was not a disruption to our business. We’re not saying that we wish for these events. We’re just saying that we’ve got a lot of experience powering through them. And let’s not forget that hotels, in most cases, are a place of refuge and comfort. I was speaking to the – got a letter from Chief Executive of a major business in Los Angeles, who was very thankful that she and her colleagues could take refuge at the InterContinental Downtown L.A. when unfortunately, their homes were damaged in Pacific Palisades. We hope that none of this happens, but we’re always there for people when there are these events.
Operator:
[Operator Instructions] Our next question comes from Kate Xiao with Bernstein.
Kate Xiao:
There's one question on, if possible, the recently announced co-lending agreement with one of the lenders in the U.S., AVANA. I think the announcement was that there's a total commitment of $250 million in construction loans for certain U.S.-based projects. Can I please ask how much -- what kind of level you're expecting from the IHG side? Is it like a 50-50 kind of agreement? Or are you expecting less or a bit more? And what is the time line for that capital you expect to be drawn upon? And thirdly, do you see this as a temporary solution to the certain brands in the U.S.? Or do you think this could be rolled out potentially as a recurring kind of aid to wider brands for them to stay more competitive with other brands in the market?
Michael Glover:
Okay. Let me take that, and then I'll let Elie work on that or add on to whatever if I miss anything. First of all, it was something that Elie and I actually were working on in the Americas. And we've been trying to work it for some time as we think it's a unique way to help owners grow. Unfortunately, Elie and I weren't able to do it there, and the great team there now has been able to get it done once we left. So good on them. And what I would really say to and the way to look at it is we're partnering with them. The vast majority of capital that goes out will be part of the AVANA team and their capital, we will provide support, but it would be no more than what we would do with key money for any property. And so I would treat it within that $200 million to $250 million of capital guidance we've given. That was where it would sit. So we're very comfortable with that and that approach. It doesn't put us at any further risk because we'll be limited in our risk, but that's how I would think about it. And Elie, maybe you can just add on.
Elie Maalouf:
I mean, as you know, coming out of the pandemic and then you had inflation, you had interest rate increases, it was harder for our owners to get projects financed. And we’ve always helped them put together financing packages, telling the story to their lenders, describing the strength of the IHG brands and their enterprise, and that’s been a very important source of help. We partner very closely with our owners on getting through all the processes. And we thought this was an incremental thing we could do. Yes, the financial markets are improving, falling out for new development in the U.S. We see that ticking up. And I’ve said for now a couple of years, it’s going to tick up. It’s not going to soar up. It’s just going to tick up, and it is ticking up as inflation and interest rates have stabilized, maybe not gone down as much as people would have liked, but they’ve stabilized at least. And so while we’re sort of grinding up in new development financing, this could be a bit of an accelerator for certain properties and certain owners that we think we can support. But we don’t think we’re taking any material risk here, and it’s well within our guidance for capital.
Operator:
Our next question comes from Andre Juillard with Deutsche Bank.
Andre Juillard:
Three very short follow-up, if I may. First one on Ruby acquisition, which is -- which seems to be pretty attractive. Is there a magic number in terms of brands? You are now at 20. If I compare you to Marriott, Accor, they are well above that number. But what is the idea behind that? And what is the optimized number of brands you can manage? Second question about leverage. You were mentioning that you would probably be close to 2.5x net debt to EBITDA at the end of '25. Do you think about any change in your midterm guidance? Or do you still remain on the same number? And last question, if I may, about tax rate. You've been guiding on 27%. If we listen to what Donald Trump has been saying, he was thinking about lowering the tax rate in the U.S. Do you have an idea or quantification that we could anticipate? Or is it still early stage?
Elie Maalouf:
Thank you, Andre. I'll take the first question on the brand portfolio. I mean, look, if the mere number of brands that somebody had was the measure of success then valuations in the industry will be different than what they are. What really matters is having brands that are relevant to guests and to owners that you can scale in segments that are attractive. So we think we have a very powerful portfolio today and even before that addresses the main segments that we want to grow in. But we also know it's a dynamic industry, right? It's not a static industry. So your strategy can't be static. 10 years ago, we had 10 brands. But in 10 years, things change. People's travel preferences change and owners' desires to invest capital in different segments change, and we have to adapt with those, but going to those segments where there's an intersection. And the intersection is where there's strong demand by travelers and strong interest from owners to build. And where there's that intersection, we want to be at that intersection. If we're not, then we want to go there. We're not at the intersection of uber luxury where many of our own InterContinental and Kimpton travelers were sometimes wanting something even more exclusive and going. So we went in with Six Senses and Regent very successfully, not because we wanted 2 more brands and try to catch up with anybody else that was adding brands, but because there was shareholder value to create and we have, and we have a lot with Six Senses and with Regent. And same thing when you get to Essentials and Suites, we launched Garner, not because it was 2024, and we hadn't launched the brand yet. We saw a space, desire from owners who came to us and said, they would like to join us with their products. It wasn't quite a Holiday Inn Express, but if there was a conversion solution, et cetera. So we've been thinking about that for multiple years and then decided that was the right time. And it's been very successful. And so the urban micro space is one that has developed. It wasn't really much of anything 10 years ago, but has developed as real estate prices have increased in center cities as people's propensity to travel has increased as they've been looking for, yes, lifestyle experiences when they travel, but not necessarily just in their room. They want a great fit out there where they land in a city with a smart design, a buzzy dynamic public space, but not so much where it's not affordable anymore. And so this urban microspace is one that's been attractive to us, we've been spying it for some time, and we think Ruby is the best entry point in the industry for this. But that's not because we were at 19 and wanted to be at 20. It's because there's a space of profitable growth for us to go. So I think the industry will continue to be dynamic. I don't know that we will need anything in the near future, but I can tell you, 5 years from or whatever, as the industry develops, we'll be looking at other intersections of guest demand and owner interest to participate in. And if there are none new ones, we've got a lot to grow from the brands that we have already. And if there are new ones, we'll choose to participate.
Michael Glover:
Yes. I think as we go to the net debt-EBITDA question and the change to the medium- to long-term algorithm, I just go back to our uses of capital remain unchanged. We're going to invest in the business. We've done that consistently, whether that's launching new brands or acquiring new brands like we've just done with Ruby. We intend to sustainably grow the ordinary dividend and then return excess cash back to shareholders. And the model is allowing us to do that and do that consistently, and we'll continue to do that. As I mentioned earlier, if you look at, again, where is consensus and where we think it could move to and what that looks like from an earnings per share growth perspective, certainly, the co-brand credit card at $40 million that we've talked about being incremental this year and the $25 million from the point sales is pushing that to the top end and above those earnings per share targets that we laid out in that medium- to long-term growth algorithm. But we think about this business for the long term. And so as you think about the medium- to long-term growth algorithm, we feel like that's the right place to be. Now obviously, there will be some ups and downs. It is a medium- to long-term growth algorithm. The credit card and the point sales is going to push us over that kind of guidance. So that's a great thing, and it's good for our shareholders. We're just letting that flow through. And -- but we feel like that algorithm is the right place to be for us longer term. And then in terms of tax, I just certainly wouldn't put anything in yet and model anything. We've been -- we've shared today that we feel like modeling at 27% is the right tax rate for now. Let's wait and see what happens and what gets approved and all that turns out. And as soon as we do, we'll let you know how to model that differently.
Andre Juillard:
Maybe one follow-up on the brand portfolio. I perfectly understand that. Yes. Just a follow-up on the brand portfolio. I perfectly understand that 20 is not a magic number. But just wanted to understand if you had an opportunity with Ruby on the urban segment. But with Iberostar, I think that it was quite interesting to see you moving on the resort side. Do you still feel that there is some potential -- some growth potential on that segment as well?
Elie Maalouf:
Look, we’re excited about the opportunities that the Iberostar relationship has opened up, and we grew it again in 2024. It has given us access to dozens and dozens of beachfront resorts that were not part of our system, and our guests appreciate that now that they can earn and burn loyalty points there and book directly through our channels. And we – in our over 400 Luxury & Lifestyle properties that are being developed around the world, there are many, many that are resort properties in North America, especially in Asia, in China, in the Middle East, there’s just a collection of resorts that’s been opening and that’s coming and some are beachfront resorts, some are mountain resorts. I mean, last year, we announced Six Senses Telluride in Colorado. We opened Regent Santa Monica in the L.A. region. We opened Region Phu Quoc in Vietnam. We have an urban – we opened Six Senses Kyoto sort of an urban resort. I mean, Indigo in the Galapagos and Indigo in the Grand Cayman. I mean it’s just a rolling thunder of great resorts that are coming and that have been coming. So I mean the map is very wide when you start talking resort. Yes, we’re excited about it, and there’s more we can do with our brands. And look, if we find another brand opportunity that is differentiated from what we do, we’ll certainly look at it. Obviously, we take a look at everything out there. As you’ve seen, we’re pretty thoughtful about what we buy. We don’t rush into anything. We try to do it where it’s a differentiated offer in our portfolio. We are very careful to find things that are valuable. We don’t overpay. We think that the multiple here in the mid-teens going in and quickly going down to single digit is very attractive. So we’re confident in our organic growth potential in resort and elsewhere, but always looking for what else can happen.
Operator:
[Operator Instructions] Our next question comes from Alex Brignall with Redburn Atlantic.
Alex Brignall:
Just one on net unit growth, please. The general theme of the quarter so far, the full year reporting is disappointment on net unit growth from, I guess, across the peer set with a lot of your peers who gave long-term net unit growth guides, sort of including within their guide things that they've either acquired one even included the hotel that you gave away the Venetian within what they called organic. And if we look at your numbers and take off NOVUM, which obviously you paid some money for last year in terms of the deal structure, then you're in the sort of mid-3s even if we include -- even if we add back the Venetian. So if we look forward and given that occupancy in the U.S. is still several hundred basis points below where it was in 2019, why does net unit growth need to get back to where it was? And do we just need to adjust for the fact that it's just going to be lower? It seems to be a sort of adjustment that lots of people are saying is temporary, but that seems good reason why net unit doesn't need to be as high given the demand environment, and it seems to be just pushed up by these little deals.
Elie Maalouf:
Yes. Thank you, Alex. Good to hear from you. Look, I won't speak for others what they guided to and what they've adjusted to. And what I'll tell you, from our point of view, we're actually pretty confident and pleased with where we're at and where we can go. The Venetian, we discussed openly Q3 was a legacy transaction, didn't earn the company any money. We're doing things differently today, and we're very grateful for the relationship we had with them, but we're both going in different directions, and that's just fine with us. But we were confident in the progression that we made in 2024 over 2023. Even if you did not count NOVUM in signings and openings, it was a progression. But I wouldn't characterize NOVUM as something similar to some of these other partnerships and acquisition. It was neither a partnership nor an acquisition. It was a franchise deal just happened to be 119 separate individual franchise deals. And so there are 20-year agreements. The pay fees, full system. There are no termination rights, and it's growing even further from there. It's not a pay for performance. It's none of those things that you may or may not have excluded from the numbers of others that should lead to any disappointment. So we don't exclude it from our underlying performance. We do a lot of conversions in every given year and maybe none necessarily right away of the same scale. But when you add them all up, it's still a lot of conversions that they could roll up to a big number, and I'm confident they will roll up to a big number in 2025 also. So we're confident in the guidance we've given for 2025 at 4% or above. And it's consistent with where we've been and always inching up and moving forward. It will be our fourth year of solid net system size growth and growing. And if the others have had to change the expectations or meet them in different ways, that's not down to us. Our algorithm works at the current net system size growth and will work better as it keeps moving up. As you can see that I think where there have been further questions, Alex, is where the changes in net system size growth have not led to the bottom of the algorithm outcome. In our case, that's not the situation. We delivered 15% EPS growth and 10% EBIT growth with clean, clear net system size growth and RevPAR that's been accelerating. So we're confident in continuing on the track we do. In terms of the industry, occupancy, yes, is a point or 2 in the U.S., but rate is strong, but supply is low. Supply is low and demand keeps growing and the supply has been constrained by restrictive financing environment. And you can see that our signings keep growing, and those of the industry keep growing. There is demand from owners to build. There is demand from guests to travel, but the financing market has been thawing out gently, and that's why our signings keep growing in the U.S. and our openings keep growing in the U.S. They're not a V-shaped recovery, but they're growing. And that means that demand is there from travelers, demand is there from owners, and it's going to continue to build, I think, to be back to where it used to be at a stabilized basis, maybe not the peak years, but on a stabilized basis.
Alex Brignall:
Fantastic. If I could just tie it back to key money. Obviously, the NOVUM deal had an element of cash contribution in terms of the conversions, and there's been several questions asked about key money, so we don't need to ask about them anymore. But just in terms of the way that these deals are being structured, we've seen some that are done with a sort of OTA style fee structure. When you look out at these deals, you've done particularly well at the ones that you've done. Is it hard to find them where you sort of are happy with the terms being offered? Are you finding other people that are being sort of just taking the rooms because they just want the rooms. And as you said, it then doesn't end up in fees? Do you sort of -- are you just being particularly selective in the ones that you do in a market where others maybe aren't being so selective?
Elie Maalouf:
Well, look, again, I won't comment on what others are doing and why they're doing it. What I will say is we're not interested in keys without fees, right? We're interested in growing the value of our business for our shareholders. And now there are varying fees by market, varying fees by asset class. There are certain incredible halo assets, which may have a different fee structure, but they've got to be creating value for us. Otherwise, we're not going to participate. When you say the OTA type agreements that we've made, I'm not aware that we made any recently.
Alex Brignall:
I was referring to your peers who have done them.
Elie Maalouf:
Okay. Well, we won’t comment on what they’ve done. What I can tell you is that we look at a lot of stuff that gets brought to us, and we’re very selective about what we do and what works, and it’s got to contribute to our growth algorithm on the medium to long term or we don’t consider it. Sometimes key money is involved, but that is only when we still feel like we’re getting a substantial level of value. I could – and you know this, Alex, we’ve said it before, we could go from our growth today to 7% growth to 6% net unit growth by just having done some of the deals that we would have seen in the last couple of years. I don’t think would have – I know would have created any value, but it would have been a distraction. Instead we focused our people on growing in the right way in the right markets and on doing the transactions like Ruby, like NOVUM that are long term, that are accretive, that pay fees that are at a good value that I think build great shareholder value or launching Garner, where for very little capital, we’re now at nearly 120 hotels open in pipeline in 6 or 7 countries. And I think we’re just getting started. Like we – I only have so much – Michael and I only have so much time in the day. And when we’re allocating to the higher value opportunities, I think it pays off for everybody.
Operator:
Thank you very much. We currently have no more questions registered. So I will hand back over to Elie for any closing remarks.
Elie Maalouf :
Well, thank you, everyone. It's been really great to connect with you today, update you on our 2024 full year results and strategic priorities. We're very proud of what our teams accomplished in the past year, and we remain very confident in our ability to continue delivering on our strategy and driving shareholder value going forward. Our next market communication will be our first quarter trading update on Thursday, 8th of May. Thank you for your time and interest in IHG, and I look forward to catching up with you soon.